Wednesday, October 21, 2009

Tea - A heady Indian brew

Harrod’s sells Indian tea. In France, it is regarded as ‘Indian champagne’. Japan's royal dynasty deputes experts to stay in Darjeeling's tea gardens and monitor its production, which they then buy from auction at a price than Rs 15000 per kg. Tea is indeed the world's most preferred non-alcoholic beverage. The world’s passion, Indian tea, comes in three varieties based on geographical locations — Darjeeling, Assam and Nilgiri. Highly flavoured Darjeeling tea is of Chinese bush, 20,000 of which were smuggled out of China about 150 years back by a British physician, Robert Fortune. Assam tea dominates in the Indian market as far as quantity goes, but Darjeeling leads in terms of price and global presence. Nilgiri tea was first grown on the grave of coffee, affected by ‘leaf rust’.

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Source :
IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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