Tuesday, October 13, 2009

Maratha Mandir - The show never ends

Maratha Mandir is an integral part of Mumbai cinema folklore. Over the decades, the cinema hall has screened some of the biggest Hindi hits, including K. Asif's Mughal-e-Azam and Kamal Amrohi's Pakeezah. Mughal-e-Azam ran in the theatre for four years. Pakeezah, on the other hand, had a slow start, but its heroine, Meena Kumari, passed away a week after the release of the film. The footfalls increased steadily thereafter and history was made. Maratha Mandir's claim to fame today rests on 'Dilwale Dulhaniya le Jayenge', a Shahrukh Khan-Kajol starrer that has been running here for 14 years.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

No comments: