GroupM, the media buying agency of WPP Group is 
buying advertising time valued at around $1 billion from NBC Universal’s television as well as digital properties. It involves both day time and prime time programming. Bravo (the cable property of NBC), Spanish language programming and Internet sites are also covered by the agreement. Last year there had been confusion on the structure of the deals as previously the deals for the commercial time were based on the number of viewers. Since the introduction of DVRs, broadcasters as well as advertisers had to rethink. Nielson Media thus introduced live plus three, a rating method that tracks viewers watching commercials both live and on DVR. Supposedly, the NBC– Group M deal is based on this particular rating method.
For Complete IIPM Article, Click on IIPM Article
buying advertising time valued at around $1 billion from NBC Universal’s television as well as digital properties. It involves both day time and prime time programming. Bravo (the cable property of NBC), Spanish language programming and Internet sites are also covered by the agreement. Last year there had been confusion on the structure of the deals as previously the deals for the commercial time were based on the number of viewers. Since the introduction of DVRs, broadcasters as well as advertisers had to rethink. Nielson Media thus introduced live plus three, a rating method that tracks viewers watching commercials both live and on DVR. Supposedly, the NBC– Group M deal is based on this particular rating method.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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