Wednesday, November 21, 2007

Vysya gets Ponting for ‘Zero’

ING Vysya, one of the country’s leading private sector banks recently launched its Freedom savings account, a product targeted at the middle income group. The account is available for all customers and promises freedom from the hassle of minimum balances of normal savings bank accounts. What made the whole deal a special affair was the presence of Australian Captain Ricky Ponting who was brought in to launch the card. Despite the fact that in India about 15% of such zero balance accounts go dormant within the first year of opening, ING Vysya hopes that on average, customers will maintain a balance of anywhere between Rs. 8,000 to Rs.10,000.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Posted by at 12:13 PM
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