Bollywood superstar Shahrukh Khan discusses his IPL franchise in an exclusive with angshuman paul of B&E
He has ruled Bollywood for years together and now he is lending his phenomenal brand equity to cricket. In this exclusive with B&E, Shahrukh talks about his newfound passion for the game:
B&E: What role are you playing to generate the maximum ROI from IPL?
SRK: I did it out of passion and the passion and zeal for cricket is still there, but yes, when I invested such a huge amount, I do expect a return. But that’s being taken care of by some other concern, I am focusing on the publicity and promotional activities as it’s required in a business of sports.
B&E: How do you plan to promote your IPL team?
SRK: I personally will be present in each and every match as when I have invested, I should know what’s happening. I am also having a contract with Tag Heuer to make special watches for all team players. We will also launch a promotional website.
B&E: What are your long term plans with respect to the business of sports?
SRK: Right now after IPL, I don’t have major money to invest. At this point, I am willing to do every possible thing for my team members (even taking water for them while they are playing) but I know that initially it won’t make a business for me and it will take me ten y ears to think of other businesses of sports.
He has ruled Bollywood for years together and now he is lending his phenomenal brand equity to cricket. In this exclusive with B&E, Shahrukh talks about his newfound passion for the game:
B&E: What role are you playing to generate the maximum ROI from IPL?
SRK: I did it out of passion and the passion and zeal for cricket is still there, but yes, when I invested such a huge amount, I do expect a return. But that’s being taken care of by some other concern, I am focusing on the publicity and promotional activities as it’s required in a business of sports.
B&E: How do you plan to promote your IPL team?
SRK: I personally will be present in each and every match as when I have invested, I should know what’s happening. I am also having a contract with Tag Heuer to make special watches for all team players. We will also launch a promotional website.
B&E: What are your long term plans with respect to the business of sports?
SRK: Right now after IPL, I don’t have major money to invest. At this point, I am willing to do every possible thing for my team members (even taking water for them while they are playing) but I know that initially it won’t make a business for me and it will take me ten y ears to think of other businesses of sports.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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