The company wrongly felt that KBC won’t work
Multi Screen Media (MSM, then known as Sony Entertainment Television) would hate to be reminded of its folly in year 2000. Sony Pictures Entertainment (the parent company of MSM) had the international rights of ‘Who wants to be a millionaire’, which was a blockbuster in US. MSM had the chance to buy the Indian rights for the show, but the channels’ steward Kunal Dasgupta (who resigned recently after a 14 year long stint) rejected it. This is what Dasgupta had to say later on, “Refusing Kaun Banega Crorepati (KBC) is the biggest mistake I have made. If I can, I will go back in time and change that decision.” Of course he can’t! Star Plus grabbed the opportunity and roped in Amitabh Bachchan to host the show. The show immediately clicked with the audience and became a rage. It recreated the old magic of the Doordarshan days when the entire family used to gather around the TV sets. Star built its programming around KBC and the channel was an undisputed number one for nine years. On the contrary, Sony kept slipping. In effort to correct its blunder MSM has bought the rights of KBC and it is planning to launch the show with a new host. Experts feel this move is not a smart one because KBC has lost its novelty factor.
Multi Screen Media (MSM, then known as Sony Entertainment Television) would hate to be reminded of its folly in year 2000. Sony Pictures Entertainment (the parent company of MSM) had the international rights of ‘Who wants to be a millionaire’, which was a blockbuster in US. MSM had the chance to buy the Indian rights for the show, but the channels’ steward Kunal Dasgupta (who resigned recently after a 14 year long stint) rejected it. This is what Dasgupta had to say later on, “Refusing Kaun Banega Crorepati (KBC) is the biggest mistake I have made. If I can, I will go back in time and change that decision.” Of course he can’t! Star Plus grabbed the opportunity and roped in Amitabh Bachchan to host the show. The show immediately clicked with the audience and became a rage. It recreated the old magic of the Doordarshan days when the entire family used to gather around the TV sets. Star built its programming around KBC and the channel was an undisputed number one for nine years. On the contrary, Sony kept slipping. In effort to correct its blunder MSM has bought the rights of KBC and it is planning to launch the show with a new host. Experts feel this move is not a smart one because KBC has lost its novelty factor.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
IIPM – FLP (Flexi Learning Program)
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
IIPM – FLP (Flexi Learning Program)
