Wednesday, March 16, 2011

GAUTAM AHUJA, MD, AHUJA CONSTRUCTIONS TELLS SHEPHALI BHATT ON WHY ONE NEEDS TO HAVE AN ‘EYE FOR DETAIL’ IN HIS BUSINESS

Does it happen at times when your ‘eye for detail’ becomes a liability for you?
It is definitely frustrating at times because you keep pushing yourself for the better. You are never content with the work you deliver, but that’s the beauty of this trait. It ensures that you will never deliver mediocrity at any point. At the end you want the buyer to go out with a happy face. That’s what gives you job satisfaction.

You seem to travel a lot. How has that helped you extract the best lessons in business?
Traveling gives you amazing exposure. You are able to catch the latest trends, explore what is being appreciated by people globally and what is it that the indigenous consumer needs at this point. It is only courtesy traveling that we brought Italian marble into Indian construction when every other player in the market was offering simple or vitrified tiles. It was a risk worth its while; you need to dare to do such things. In our business, you have to put the money first, long before the customer starts paying you the rewards.

Which leadership style gets your vote and why?
I strongly vote for a combination of a style that is authoritative as well as supportive. There are times when you have to lead the army, while at certain occasions you have to be a good team person. Both are essential for being a good leader and I come to the table with both.

What are the nuances of creating a great brand like yours?
Innovation should be at the core of every activity undertaken under your leadership. You have to keep thinking out-of-the-box at all times. Customer focus should definitely be the key element for any organisation irrespective of its genre.


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Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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