Well, the story is the same for all other players as 
Nokia, Samsung, Sony Ericsson & LG, which have established their manufacturing base in India to embrace the cost effectiveness and fight the market share battle more effectively. Interestingly, there is no clear trend as to where the mobile handset market is moving. Some players are focusing on tie-ups with service pro viders, others are busy focusing on developing a USP for their phones and there are others which are adopting both strategies. While Nokia has a year old partnership with Airtel, Motorola & Samsung have tie-ups for CDMA with Tata Indicom. These partnerships are resulting in humungous sales figures for these manufacturers.
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
Nokia, Samsung, Sony Ericsson & LG, which have established their manufacturing base in India to embrace the cost effectiveness and fight the market share battle more effectively. Interestingly, there is no clear trend as to where the mobile handset market is moving. Some players are focusing on tie-ups with service pro viders, others are busy focusing on developing a USP for their phones and there are others which are adopting both strategies. While Nokia has a year old partnership with Airtel, Motorola & Samsung have tie-ups for CDMA with Tata Indicom. These partnerships are resulting in humungous sales figures for these manufacturers.For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
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