Tuesday, September 12, 2006

Low-Profit Promoters


Look for ways to encourage low-profit promoters to do more business with you – as Amazon.com did with personal recommendations and incentives like premium shipping. You also have to figure out what would win them, and calculate if such investments make sense or merely “steal” resources from your core. Leading companies like GE, Intuit and American Express now deploy NPS. It helps you understand your core customers and design propositions to captivate them. By producing NPS data regularly, you’ll institutionalize a cultural shift , and make customer metrics as auditable & practical as financial ones like profit & return on equity. You’ll develop a capability to keep turning customers into advocates, leading you to lasting growth. And it all starts by asking just one question.

For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link

Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006

1 comment:

monk15ad said...

This is a nice and informative blog, please do keep updating. However one thing that caught me off guard is a mispelt work. On the top left corner,
IIPM, The Indian Institute of Planning and Management, Brances spread all over India.

Brances should be spelt as Branches.

Keep the good work and please do update the blog on a regular basis.