In a recent survey conducted by Frank N. Magid Associates, 40% of the respondents voted for the fact that they desired to connect their Internet browsing PCs to their TV sets. Google has an answer – the Google TV. It’s another thing that there have been others before who have tried the same; Apple TV for instance, which has gathered such a small fan following that Apple calls it a “hobby”. So will Google TV be written off as “another hobby” or will it become a habit for the world?
The grapevine has it that brands like Sony, Logitech & Intel will be integrating Google TV into the PC and TV. But the most pertinent question that uninformed TV watchers and netizens (who have not heard of so much as the MSN TV or the Apple TV) are asking is – what on Earth is Google TV? It’s a “box” (like the “set top box”) that would accompany the idiot box. It runs on an Android 2.1 platform, uses Google Chrome as the browser and also has Flash 10.1 version for live streaming of videos. Therefore, a TV still, but more intelligent as it enables viewers to directly download content from the web – so, a web-integrated TV!
So what’s Google TV’s bet? Unlike others in the past, the big daddy of online ad-revenues wants to make its offering a habit for the 3 billion TV users worldwide (Note: The figure excludes TV viewers in China!). Imagine the revenue-earning potential through ads, with the Google TV finding a place in markets around the world. The problem why we haven’t heard much about either Apple or MSN TV is because they never saw the world beyond Obama-land. And Google knows that too well!
The grapevine has it that brands like Sony, Logitech & Intel will be integrating Google TV into the PC and TV. But the most pertinent question that uninformed TV watchers and netizens (who have not heard of so much as the MSN TV or the Apple TV) are asking is – what on Earth is Google TV? It’s a “box” (like the “set top box”) that would accompany the idiot box. It runs on an Android 2.1 platform, uses Google Chrome as the browser and also has Flash 10.1 version for live streaming of videos. Therefore, a TV still, but more intelligent as it enables viewers to directly download content from the web – so, a web-integrated TV!
So what’s Google TV’s bet? Unlike others in the past, the big daddy of online ad-revenues wants to make its offering a habit for the 3 billion TV users worldwide (Note: The figure excludes TV viewers in China!). Imagine the revenue-earning potential through ads, with the Google TV finding a place in markets around the world. The problem why we haven’t heard much about either Apple or MSN TV is because they never saw the world beyond Obama-land. And Google knows that too well!
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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