A first look at the Lenovo office in Beng
aluru shows a refreshing change from the serious image of IBM. The colour white (complete anti-thesis to the IBM obsession for black computers) dominates in the entire setting, and posters of the celebrity siblings & brand endorsers Saif & Soha Ali Khan adorn the walls. Ask Neeraj Sharma the key to Lenovo’s strategic objectives, and his answer is innovation. He feels Lenovo is one of the typical instances of Thomas Friedman’s ‘flat world’, as the company is successfully leveraging engineering talent across the world. Three research labs in the US, Japan & China form the heart and soul of Lenovo’s R&D. The American lab works on Think advantage technologies, the Japanese lab for notebook innovations, while the Chinese lab is focused on desktop engineering. This is termed as the ‘innovation triangle’ of Lenovo.
For Complete IIPM Article, Click on IIPM Article
aluru shows a refreshing change from the serious image of IBM. The colour white (complete anti-thesis to the IBM obsession for black computers) dominates in the entire setting, and posters of the celebrity siblings & brand endorsers Saif & Soha Ali Khan adorn the walls. Ask Neeraj Sharma the key to Lenovo’s strategic objectives, and his answer is innovation. He feels Lenovo is one of the typical instances of Thomas Friedman’s ‘flat world’, as the company is successfully leveraging engineering talent across the world. Three research labs in the US, Japan & China form the heart and soul of Lenovo’s R&D. The American lab works on Think advantage technologies, the Japanese lab for notebook innovations, while the Chinese lab is focused on desktop engineering. This is termed as the ‘innovation triangle’ of Lenovo.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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