BRAND : HP

AGENCY : Ambience Publicis
BASELINE : The computer is......

DESCRIPTION: A man says that he has a little world in there – where he saves his guitar lessons, his airplane survival DVDs (which saved his life on long flights), the pictures he had takenof crazy friends, his e-mailed graphics which he loves, his previous year’s calendar as he never knows what he might need it for. In the end, the voiceover says, ‘The computer is personal again.’

4Ps TAKE: With tough competition setting in amongst PC giants in India, HP has decided to get up-close and personal again. The ad completely focuses on the age-oldtag-line ‘The computer is personal again’, as the guy keeps informing us about the various features of his HP computer. The communication effectively updates us about the different features of the computer, while factoring in the emotional connect at the same time. Really, really personal, we’d say!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

NO GETTING LOST NOW

RFID – The acronym spells Radio Frequency Identification (RFID) System and this technology is loaded with the potential of changing the dynamics of the global business environment. To be precise, this technology will determine how transactions (of any kind) are done in the future. Microscopic beads implanted in a chip would be utilised to tag currency and other documents and would represent the person who conducted the transaction. RFID will also implement interactive packaging, which would help in curbing internet crime. To be precise, RFID would be the future’s security devices.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More IIPM-News:-
Futuristic technologies
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IIPM News > News in Media > The Political Criminal Circus
IIPM News > News in Media >
IIPM : EDITORIAL & RESEARCH
Pseudo-socialism is creeping back into the policy-making process ...
Indian Institute of Planning and Management, New Delhi
IIPM Publication :- Electronically Yours

KICKING OUT THE DRIVER’S SEAT

Drivers oft en complain about fatigue while driving even when they have access to ‘making life easy’ equipments like ABS, Cruise control, BAS, Triptronic gears etc. So what is the best way to satiate the modern day drivers who are spoilt by technology; enter driver-less cars. These cars are loaded with sophisticated computers that can steer as and when the driver selects the auto-driver mode. Such cars follow guided paths while interacting with surrounding vehicles and adapting speed accordingly. So, just sit back, relax and hold your beloved’s hand, while your car takes you on a journey through the countryside.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More IIPM-News:-
Futuristic technologies
On "IIPM - Arindam Chaudhuri - Planman"
IIPM News > News in Media > The Political Criminal Circus
IIPM News > News in Media >
IIPM : EDITORIAL & RESEARCH
Pseudo-socialism is creeping back into the policy-making process ...
Indian Institute of Planning and Management, New Delhi
IIPM Publication :- Electronically Yours

Ever imagined aliens conquering the planet?

RISE OF THE ‘UNLAWFUL’ MACHINES...
Ever imagined aliens conquering the planet? Sure, you must have dreamt about it... Well, at least! Now forget about aliens and understand what we have at hand. Yes, it’s the robots we are referring to and the extremely dangerous situation that can come about if the control gets shifted to their side. Till date, no accident or crime has been reportedly committed by the robots, but sure enough and most likely, the day is not far, as criminals can easily use robots to loot banks or murder individuals. Similarly, given the fact that the robots only understand what they are programmed to do, there can be a chain of unfortunate incidents if someone actually chose to give them the authority to decide and rule. Honestly, there will be no law that can bind them... Happy ‘Unlawful’ New Year 2070!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Choco-slaves

Ivory Coast’s child slaves...
Passing through the plantations of Ivory Coast, the commonest sight is an Ivorian child loaded with a machete. The country blessed with almost half of the world’s Cocoa production (43%), also has numerous child labourers that work in abysmal conditions. Human Rights Watch has confirmed that more than 15,000 children work in Cocoa plantations of Cote d’ivoire that get treated virtually as slaves forced to work day and night.

Children silently endure beating, psychological abuses and even threat of death. A report by ILO has revealed that more than 90% of Cote d’Ivoire Cocoa plantations use forced labour. The Human Rights Watch has similarly thrown up numerous cases to show how traffickers lure children from their homes with promises of high quality education and life before selling them to slave markets in neighbouring countries. Ironically, buyers of this blood drenched product are mostly the corporations like Nestlé, Archer Daniels Midland, and Cargill that vouch for human rights. Crushed then in the vicious circle is the childhood of millions of deprived souls.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

If only horses could fly... They can!

If Star and Balaji have joined hands to foray into the Southern TV space, which is Sun's forte, then media conglomerate, Sun Network is looking at skies far beyond. The Kalanidhi Maran promoted group has evinced interest in entering the aviation sector, taking both commercial and non-commercial routes in the country and abroad. The company informed BSE that it has sought approval from its shareholders through a postal ballot. The results will be announced on May 15. If all goes as planned, the dark horse of Indian media sector might soon fly!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Train(ing) in Speed . .

Trains going places... and fast!
“Faster than fairies, faster than witches, bridges and houses, hedges and ditches...” With his penchant for prolific prose, Robert Louis Stevenson penned thus in an untitled poem on ‘trains’ somewhere in the latter half of the 18th century. And, having written it back then (when trains were not half as fast), one can only imagine how his poem would have shaped aboard the French TGV, when it recently hit 574.8 kph (357.2 mph) on the speed dial, a record by any train running on standard rails! It would perhaps be like the last line of the same poem – “Each a glimpse and gone forever!” Or maybe the poor man wouldn’t have been able to pen anything at all, for it is unlikely that one will catch even a glimpse of what’s on the outside when the TGV is in full throttle.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Kind of culture

Johnson & Johnson concentrates on creating a kind of culture where people see a long-term association with the company, more because of its emphasis on employee development and substantial investment on the human factor. There is a paradigm shift in ‘the debate’ which takes precedence at Johnson & Johnson, from the short term but rather obvious choice of ‘money and compensation’ to a more long-term promise of ‘becoming the right career managers for its people’. The focus here is more towards instilling a continuous investment in its people by way of employee-career development by using various programmes aimed at career planning, providing training and international exposure to its people. And the guiding force behind these initiatives perhaps takes origin from the ‘Global Standards of Leadership Model’, which is a competency model prepared by J&J to align its efforts towards nurturing leaders out of every employee in the company. Johnson & Johnson has coined ‘Our Credo’, which is a set of company values with 60 behaviours, starting from Integrity to Innovation, which acts as a steer to inspire the right conduct and, in turn, define how the company will perform.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Coffee with Karan... and Kim!

The US-Korea Free Trade Agreement will simply promote US arms sales
Kim Hyun Chong, South Korean Trade Minister, recently signed a Free Trade Agreement (FTA) with Karan Bhatia, Deputy US Trade Representative, ostensibly paving the way for a ‘fast track’ elimination of the tariff regime on many industrial products, excluding rice, beef and trucks. With the two way trade between the two nations standing at$77 billion in 2006, the FTA ostensibly is being promoted as an opportunity to pull out the Korean economy from a prolonged period of recession. Interestingly, labour unions and nationalists have denounced the ‘back door deal’ as a betrayal to people and democracy, because such a deal is likely to enhance inequities and lower wages in the economy.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Fortis: Health ‘Capital’isation...

Fortis Healthcare, a healthcare division promoted by Ranbaxy, has hit the Dalal Street. With a network of 12 hospitals in northern terrain, its IPO will raise about Rs.5.04 billion and have a fixed price band of Rs.92 to Rs.110. The issue closes on April 20,2007 and is being made through 100% book building process. The proceeds are intended to write off debts that it had accrued while picking up a 90% stake in Escorts Heart Institute & Research Centre Ltd. in 2005 along with financing its expansion plans. JM Morgan Stanley, Citigroup Global Markets and Kotak Mahindra Capital are the lead managers of the IPO.


For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Also Read the Following Websites:-
www.pankajnegi.wordpress.com/2006/09/09/iipm-websites
www.goarticles.com/cgi-bin/showa.cgi?C=271567
www.managementschool.blogmatrix.com/:entry:managementschool-2006-12-01-0003
www.slury.com/story/story-about-iipm-indian-institute-planning-management
www.joeuser.com/Articles.asp?AID=129532
www.iipm-newsarticle.blogspot.com
www.iipmedi-iipm.spaces.live.com
www.iipm-bestarticle-iipm.spaces.live.com
www.iipm-best-edition.spaces.live.com
www.pankajsir.42tales.com/iipm-ranked-ahead-of-five-of-the-iims-post489
www.iipmfaculty.com

China to put Japan’s name to test

According to J. D. Power’s automotive arm, Japan’s output will fall to 10 million units by 2010 from the current levels of 11 million units, losing its tiara to China. The research arm also added that many Japanese producers are shifting their manufacturing base to China. It is estimated that by 2010 combined output of both countries will account for 76% of the expected 31.4 million light vehicles manufactured in the Asian-pacific region. The rest will be mainly constituted by Thailand, South Korea and India who produce more than 1 million units annually.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Also Read the Following Websites:-
www.pankajnegi.wordpress.com/2006/09/09/iipm-websites
www.goarticles.com/cgi-bin/showa.cgi?C=271567
www.managementschool.blogmatrix.com/:entry:managementschool-2006-12-01-0003
www.slury.com/story/story-about-iipm-indian-institute-planning-management
www.joeuser.com/Articles.asp?AID=129532
http://www.iipm-newsarticle.blogspot.com/
http://www.iipmedi-iipm.spaces.live.com/
http://www.iipm-bestarticle-iipm.spaces.live.com/
http://www.iipm-best-edition.spaces.live.com/
www.pankajsir.42tales.com/iipm-ranked-ahead-of-five-of-the-iims-post489
http://www.iipmfaculty.com/

The debt’h trap

Standardise stamp duty all across
The development of the grossly underdeveloped debt market in India has been years in the making. Despite various promises, the corporate bond market in India hasn’t developed as it should have been. A comparison with other economies shows that the total amount of corporate bonds outstanding in India is just 0.4% of GDP. But now, with SEBI considering loosening of disclosure norms and RBI allowing short-selling in G-Secs, there is a definite hope. That is, as long as the government doesn’t play truant!

There are quite a few reasons for that. While India continues to grow at a brisk pace, the demand for credit in the economy is escalating. But if one looks at the current infrastructure, it very flagrantly manifests that the banking system–the major provider of credit – will not be able to satisfy the credit demand in the future. Not only this, banks will have their own cup of woes once Basel II norms are implemented. Though equity markets look right now like quasi-El Dorados, they can pull the rug under anyone’s feet at any moment. Given a scenario like this, improving the accessibility of the corporate sector to debt, through a structured and transparent corporate bond market, becomes imperative.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

The Venturous Accomplisher

Prudence and conviction seem to be the steadfast pillars on which every business decision of Promod Haque, Managing Partner, Norwest Venture Partners (NVP), is based. As we steered across the busy roads of Mumbai to meet the globe’s leading venture capitalist, our belligerent enthusiasm was tempered by the overwhelming significance of meeting the man who has been ranked as a top deal maker by Forbes for the past five years. Promod elaborates on his investment philosophy, “We are coming into the company as financial investors. Our view is that it does not make sense to micro-manage. If a management team does micro-manage, then there is some problem with the management team, something deficient about that team. Typically, we go for strong management teams that can run the company on their own,” clearly exhibiting a credence that forms the foundations of NVP, a company that has successfully and dynamically partnered with entrepreneurs across the globe to create colossal business enterprises for over four decades.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

The deal may look prodigious

After three months of boastful speeches, the deed was done... Ratan Tata has won, if not anything else for his losing shareholders, the biggest of ego battles (not counting his Singur infamy). Ratan Tata finally raised a toast – perhaps all he can afford now – on January 30, 2007, for having knocked out Brazil’s CSN to gain control over the Anglo-Dutch steel-maker Corus for an obscenely high $12 billion – a per share price of 608 pence and an amount 34% higher than its initial offer! So while some praised the deal, a closer look proves how the deal is well redefining ‘corporate insanity’!

Hitesh Agarwal, Sr. Research Analyst ,Angel Broking, justifies Tata’s aggression with, “...the possible synergies over the long-term.” Sadly, in the long term, especially in this industry, everybody’s dead! Pricing is a no-brainer, for starters. Abul Fateh, Analyst, Parag Parikh Financial, agrees, “The reasonable price range would have been between 500 to 550 pence per share. Tatas have paid so much for a company, which was available for a few million dollars a few years back!” Worse, Corus (which was born out of a disastrous merger in 1999) shares honours with the worst performers in corporate history when its shareholders saw their wealth erode by 96% during the post merger years till 2004.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

IBM welds printer segment with Ricoh

To focus more on lucrative areas like technology services, soft ware and high-end computer servers and systems, IBM announced its plan to divest its printing division to Japan’s printing and imaging giant Ricoh. Ricoh would pay IBM a sum of $725 million in return of the 51% acquired stake. The joint business called Info Print Solutions Company would be located in Boulder, Colorado and would eventually be taken over completely by Ricoh over the next three years. Importantly, IBM’s past divestures include its much debated sale of its personal computer business to China’s Lenovo Group and hard disk-drive business to Hitachi Data Systems. Shedding off to gain, maybe?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Improved Dramatically

Forget comparable achievements by any other entrepreneur, Prof. Yunus’s initiatives can put even governments to shame. For, his bank has not only provided income-generating loans (and that too without any collaterals) in millions and student loans to the poorest of poor families, but has also been instrumental in building 6 lac homes. Reports state that ‘an overwhelming 5% of his borrowers come out of poverty every year. It is through his efforts that poor children are now healthier, education and nutrition levels are higher, housing conditions are better, child mortality has declined by 37%, the status of women has been enhanced and the ownership of assets by poor women, including housing, has improved dramatically’.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Cool ‘n’ hunky

Want to add dashing designer wear to your usual prêt-aporter collection? Then go for this dark jacket and trouser designed by Jattinn Kochhar. The jacket with a complementing light colour tee creates the perfect party mood and the crystal design on the tee adds the sparkle to your sexy swagger as you make your way through the club. Grab this ensemble coming from Kochhar’s boutique just Rs.20,000 and get ready to rock!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Value’s the buzzword...

With value-for-money minded Indians, what better than a retail outlet that provides a lot more for a lot less! Price discrimination as many might call this, but this mega-player seems to have understood the dynamics of the Indian purchase habit! Vishal Mega Mart, which today has 46outlets pan-India, with a further plan of adding 19 more by 2007-end, is the force that’s dictating the rules of the game in Indian retail space... The USP of Vishal being high-quality products at unbelievably low prices, thousands flock to its showrooms just as Ram Chandra Agarwal, MD, Vishal Retail Ltd. agrees, “We try to provide the best possible value and satisfaction to each customer for their money and this satisfaction can be easily seen in their faces when they leave our stores.”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Conquering the hinterland, with... Linterland! Voila!

Of course, the name is credible, and the achievements... incredible!

In a territory that was vastly untapped, Lowe Lintas, in 1999, floated its aptly named rural initiatives wing, Linterland, obviously aimed at the metaphoric synonym, hinterland. Debashis Das, President, Linterland, reminisces passionately, “When we started in 1999, the basic idea was to be a rural support to the whole lot of Lintas’ clients. The first few years, we did (experiment with) implementation, as we did not have the knowledge or the manpower.” Over the decade, the agency has evolved into a pristine communications agency.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Make quality ad-films? Why doesn’t Delhi

When I entered the adbiz in the early seventies – JWT Kolkata – Delhi was a great place to get a letter from! No kidding! In the ad map it was really nothing from nowhere. When I relocated to Delhi in the late seventies, things had definitely improved, but it was still continents away from being a truly professionally driven zone. Crucial inputs were still outsourced.

Today in the year 2007, saadi Dilli is rocking! Clients, agencies, talents, infrastructure, drive, energy – the ad scene (in terms of growth path relating to both revenues and categories) is zooming north giving traditional Mumbai a solid run for money! However, the moment film or electronic media comes into focus, Delhi retracts into stone-age mode and registers a blank! Be it a ten-seconder or a sixty-seconder, anything relating to an ad film is instantly sent to Mumbai.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Is India up there, yet?

More than half a dozen Lions at the Cannes (the Oscars of advertising) and a host of other awards at various international award shows... India’s recognition on the global ad map (which has gone up from being almost zilch to worth writing home about in the past two-three years) has set the tone for the discussion – is the Indian Tiger now roaring and all set for the giant leap? “Be it the awards or the people... India has solidly arrived,” says Priti Nair Chakravarthy, of Lowe. Talking of Prasoon Joshis (Regional Creative Director – South & South East Asia, McCann Erickson) and their ilk, as a side effect of MNCinisation, a significant number of Indians are calling the shots at foreign agencies.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Small fry in an ocean?

In today’s cut-throat competitive times, the perks of working with an MNC, fat pay packages, the best clients are just some of the attractions that make an O&M or a McCann so hot. And if the best talent and most of the clients want a fling with the giants then what becomes of the agencies which are small and MNC unattached? Ad guru Prahlad Kakkar prophesies, “If they don’t collaborate, they are dead”. Of course, there are agencies like Mudra which have kept the Indian flag flying, perhaps the Ambani family which owns it, has deep pockets. Over the years, many brains from the ‘big agencies’ have called it quits and have set out on their own.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Salman Mayur Khan….

Bollywood Khans’ spell continues to charm the fashion industry, as Salman, one of the heart throbs, is hailed by the LNJ Bhilwara group to endorse his Mayur Suitings brand. It was earlier the King Khan of the industry who had pronounced himself as Shahrukh Muyur Khan (the first brand ambassador in 1995) and later Sehwag joined in too. As this style icon joins the brigade now, Mayur suitings’ ads will be driven by a “feel good and look good” factor. Rolling out a 360 degree campaign and covering print, radio television and other mediums, the brand is targeting B,C and D segments for which they feel Salman Khan is the perfect connect.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

‘Paper Tiger’

Balasaheb, the king of Mumbai, might be termed by a section of media as a ‘paper tiger’ owing to his losing grip over the party and ailing health. But the tiger of ‘Matoshree’ still carries the potential to bring Mumbai to a grinding halt with a single roar. A year back, he had announced his retirement from political campaigns, but considering the pitiable state of Shiv Sena in the last two general elections and the low morale Shiv Sainiks, he has agreed to plunge into campaign mode for the upcoming BMC and Thane civic polls. What made the Sena supremo step out of his den is not difficult to fathom.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

A METROSEXUAL’S LATEST MUSE...

IS THERE A MARKET FOR MEN’S LIFESTYLE TITLES?
Males are known to reach for the newspaper, first thing in the morning. Some can also be found browsing through a Cosmo (most of the times just to check what their female counterparts are feeding on). But imagine them getting hooked onto a men’s lifestyle magazine... Sounds unlikely? Looking at those mounting ‘Men’s’ titles as they hang by the news stands these days, eyeing for some male attention, the phenomenon seems to be picking up real fast. Considering that men nowadays comfortably walk into a beauty parlour, their catching up on the latest grooming tips isn’t all that unlikely! In fact, men’s lifestyle magazines’ segment is a burgeoning market today.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative