Thursday, January 10, 2013

From engineers to politicians

From engineers to politicians, everyone’s signing up for finishing schools!

These finishing touches are not only relevant to corporate houses and executives, even school students, renowned politicians and our much-loved sports as well as film personalities opt for courses such as Impression Management and Corporate Finesse. Just short of elections, several politicians enrol for private sessions in order to improve their image and add class to their portfolios. Most students are not open about their opting for these sessions though, and exact names of the students are usually kept confidential.

Understanding the psychology of a person and inferring why a person behaves in a certain manner is essential in order to correct undesirable mannerisms. Psychology is an integral part of personality grooming and Ms. Warrick says, “Just because some people are page three personalities, it doesn’t mean they can open a finishing school. You can’t be an engineer without attending school. Similarly, you can’t be in a finishing school without going through the grind yourself. You need to be certified, and lastly it is essential to be bilingual.”

It was once said that “no one is perfect… that’s why pencils have erasers.” But on the contrary, pencils also have sharpeners, which help us to write better and neater. Character building and personality development begin from childhood and continue until our death. “It’s beauty that captures your attention; personality which captures your heart.” And if until now you don’t know how to greet a woman or raise a toast… then the goblet of knowledge is indeed empty my friend...!


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
For More IIPM Info, Visit below mentioned IIPM articles.
Posted by at 2:41 PM
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Wednesday, January 09, 2013

The concept of a PLC

Global case studies of struggling brands show that similar to the concept of a PLC (Product Life Cycle), revival strategies must depend on the stage of life cycle that the brand is in as well as the real reasons why it has lost its connect with its customers. When properly applied, brands can survive many PLCs

Brands that face decline typically would fall into two categories – those that carry a huge legacy and those who don’t. American Airlines is in the first, and it’s trying hard to win back customers. It’s AAdvantage Mystery Miles program achieved huge success on Facebook initially with 210,000 fans within 54 hours of launch, and is a welcome step towards engagement. But besides getting seats filled quickly, the airline needs to ensure a far improved service. Similarly, Sony and Nokia are now perceived to be far less innovation and customer oriented than before. Departmental store chain Sears is said to have suffered due to poor focus on store upkeep, lack of a clear positioning & a disdainful approach to merchandising, while the likes of Wal-Mart and Target galloped ahead. Jaguar’s target audience aged over time. Jean-Noel Kapferer, Professor at HEC Paris, cites the instance of Mercedes in his book ‘Strategic Brand Management’, which faced a decline in brand perception over 10 years back and lost its aspirational tag to the Toyota Lexus. It was being perceived as an old brand, and Jean asserts, “The event that revitalised Mercedes was the launch of the A-Class... It departed from the traditional Mercedes image on two counts – it had a front-wheel drive and a completely different design. However, it still had the interior space of the C-Class and the safety of the E-Class.” It also attracted a younger clientele with an average age of 37. Typically, legacy brands attempting rejuvenation tend to balance the old and the new.

On the other hand, a brand like Yahoo! has problems of a different nature. It doesn’t have that kind of legacy by its side, and may actually be long gone before it does! It started off in 1994 by positioning itself as “David & Jerry’s guide to the World Wide Web”, after the Stanford students who started it. Within three years, Yahoo! had the largest audience on the internet. But later efforts at being the customer’s window to the web appeared quite misguided. Moreover, the company lost out to Google on search, which made the latter the preferred window to the internet world, even though Yahoo! still retains a more interesting, informative and nicely segmented web portal. It’s not just search that it missed monetising on. It acquired Broadcast.com for $5.7 billion in 1999 to capitalise on multimedia on the web, seven years before Google acquired YouTube. However, they failed to gain popularity. Besides, Yahoo! missed out on the social networking bus as well as the movement of masses of customers to mobile phones. BlackBerry faces problems of a similar nature globally. Though its messaging service has a huge fan following, the company’s products have lost their edge amidst the Android and Apple wave. Such brands, that face rejuvenation issues so early in their life cycle, have to be more open to drastic measures. They may need to radically reposition themselves through proper communication to attract new audiences. But Ramanujam Sreedhar, noted brand consultant and CEO, brand-comm, also cautions, “Before you go for a brand repositioning, you must analyse if the product itself has become irrelevant.”


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
For More IIPM Info, Visit below mentioned IIPM articles.
Posted by at 11:29 AM
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Tuesday, January 08, 2013

The new rules of 2012: Engage, Empower, Entertain, Educate, Enrich.

How advertisers are redefining the 5Es of advertising

“Brand advertising seems to be on its way out.” Al Ries, Chairman, Ries & Ries

“Advertising’s role in this new world becomes not just a demand driver but also a counterbalancing force to price as the main determinant of consumer choice.” Gian Fulgoni, Executive chairman and co-founder, comScore, Inc.

When it comes to building and leveraging brand equity, the advertising discipline itself has come into serious question in recent years. While Ries argues that brands cannot be advertised as before, Fulgoni talks about the new role of advertising. And these are not isolated instances. Advertisers in India and globally are well aware of how debated this domain is today. The reasons range from rising clutter to evolved consumers to the proliferation of consumer touch points, particularly the rise of internet and social media.

The relative importance of advertising can be gauged if one looks at how one wrong move affects brands in this networked age. Take for example, an ad released by group discount website Groupon last year. In February 2011, Groupon broadcast its first ever TV commercial during the Super Bowl. On the same day, CEO Andrew Mason wrote a blog stating that they had trouble figuring out who to work with as an advertising partner. “Our peculiar taste in humour made it really hard for outside agencies to come up with concepts we liked. This time around, we had better luck with ad firm Crispin Porter + Bogusky,” wrote Mason. One of the ads in the series opens up in what seems to be a restaurant based in Tibet. Academy award winning actor Timothy Hutton is sitting on a table. When the waiter arrives with the food, Hutton says, “The people of Tibet are in trouble. Their very culture is in jeopardy. But they still whip up an amazing fish curry. And since 200 of us bought at Groupon.com, we’re each getting $30 worth of Tibetan food for just $15 at Himalayan Restaurant in Chicago.” A voiceover ends the ad stating: Save the money. A lot of great deals in your town. Groupon.com. Now the creative was humorous, but it rubbed many netizens the wrong way. Add to that the reaction from the Chinese, who are a key market for Groupon and the fact that the restaurant owner himself went on to criticise the ad and you had a sure shot recipe for disaster! Mason, who was very upbeat about CP+B, soon fired the agency and went on to publicly berate them in a Bloomberg Businessweek profile where he said that he had put too much trust in the agency. “We turned off the part of our brain where we should have made our own decisions. We learned that you can’t rely on anyone else to control and maintain your own brand,” said Mason. Clearly, differentiation has become a tricky terrain.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
For More IIPM Info, Visit below mentioned IIPM articles.
Posted by at 12:36 PM
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Saturday, January 05, 2013

‘Which’ hunt?

Iran’s done well as a democracy

Mahmoud Ahmedinejad is back on the seat of power, but victory celebrations have been dampened to an extent by a string of violent protests post the elections. The protesters, led by opposition party leader Mir Hossein Mousavi maintain that the election results were fraudulent. However, the authorities have ruled it out. While they admitted irregularities, they have maintained that they were not large enough to affect the landslide victory. So finally, he can afford to get back to business.

Global reaction has been mixed, though, and understandably so. Countries like India, China, Venezuela, Russia, Brazil, Sri Lanka and Pakistan (besides the Middle East) have appreciated and congratulated Ahmedinejad. Ironically, most of the western countries including the US, France, UK, Dutch were mute during the peaceful election and suddenly got into action as the violence spread.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
For More IIPM Info, Visit below mentioned IIPM articles.
Posted by at 2:56 PM
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Friday, January 04, 2013

Thank you, Dick!

Does Obama have it in him to accuse Bush and Cheney of genocide?

While the June 4, 2009, Cairo speech of Barack Obama came in for much praise within global audiences, what escaped attention was a supposedly inconsequential meeting of the former Vice President of United States, Richard Cheney, on June 1, 2009, with the press in Washington. While most of the meeting had Cheney spawning of forgettable anecdotes, what grabbed our attention was a series of statements, which started with the scandalous comment, “I do not believe and have never seen evidence to confirm that [Saddam] Hussein was involved in 9/11.”

As is fabled, Bush and Cheney had decided to go to war with Iraq post 9/11 accusing Iraq of being connected in some way with the 9/11 attacks and also of owning Weapons of Mass Destruction, which ergo gave Bush an excuse to preemptively strike Iraq – and specifically “Islamic terrorists” – under the US National Security Strategy. Not that any reason could be justification for causing such invasion, but the fact remains that while Bush’s Iraqi WMD spin had been proven horribly wrong some years back, the latest comments by Cheney seal the argumentative debate on the fact that all in all, the Bush-Cheney combine really had no justification to invade Iraq. And so we come to our Hugo Chavez spin, which is a question on why isn’t Obama’s administration now stepping up the policy ladder and accusing Bush and Cheney of deliberate genocide in Iraq? For records, the United Nations defines genocide as “Any of the [many] acts committed with intent to destroy, in whole or in part, a national, ethnical, racial or religious group, as such.”

Many across the world have been accused, convicted and executed by international courts for such genocidal acts. For appropriate example, as BBC reported on December 30, 2006, “Iraq’s former leader Saddam Hussein is hanged for crimes against humanity... after a year-long trial over the killings of 148 Shias from the town of Dujail in the 1980s.” If Saddam could be hanged for 148 deaths, allow us to examine the civilian deaths caused due to the Iraq war. Though the figures have been disputed, but even the disputed figures range from between 150,000 (Iraq Family Health Survey) to 650,000 (Lancet Survey) to more than 10,00,000 (Opinion Research Business Survey).


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
For More IIPM Info, Visit below mentioned IIPM articles.
Posted by at 12:07 PM
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Thursday, January 03, 2013

New imperialism

Why the WTO remains a non-starter

There are always moments in history when the optimists start thinking that the meek might actually end up inheriting the earth. But no such illusions accompanies the conceptualisation and actual formation of the World Trade Organisation (WTO). Even from the days when debates about its composition and structure started, it was very clear that the First World had decided to keep two sets of double standards. One double standard was hectoring the Third World to lower import tarriffs even as it found new ways to keep away Third World imports. The other double standard was to hector and pressurise Third World nations to open their industry and agriculture to global multinationals even as First World farmers were molly coddled with hundreds of billions of dollars in subsidies every year. Unjust and prejudiced regimes are not meant to last long; and no wonder the WTO has spluttered and struggled to survive.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
For More IIPM Info, Visit below mentioned IIPM articles.
Posted by at 12:10 PM
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Saturday, December 22, 2012

Crucifying Che

Ham handed Uncle Sam lost goodwill out here

If there is at all a fitting example of foreign policy blunder, it has to be US mess-ups in the Central & Latin America. Democratic Peace Theory, which has a claimant and champion in the form of United States believe that democratic characteristics is essentially the solitary or outstanding basis of interface between states. However, it fails to explain why US, the so-called champion of democracy, tried to topple every government in Central & South America, whom it either considered despotic or ‘Not democratic enough’ or ‘Not on its side.’ “US ideological conjectures and geopolitics interests have largely determined its acts and behaviour in Latin America. Whenever, there has been an issue between the US and Latin American republics, its diplomats have crumbled under pressure and fall back on stereotypes,” says Christopher I.

Clement, an expert on US policies in Latin America at Heritage Foundation, while talking to B&E. Truly, US have never sighed from toppling democratically elected governments. It all started in 1954 when the CIA engineered the ousting of the government of Guatemala. Again, in 1961, it attempted to overthrow the revolutionary Cuban government at the Bay of Pigs. After aborted and failed attempts, it lied low for few years. But in 1965, LBJ sent 10 battalions of paratroopers to Dominican Republic to fight the constitutional forces striving to recoup. He got success. Then in 1973, CIA successfully ousted the government of Allende in Chile in favour of a gory dictatorship. Similarly, in 1981, the then Reagan Administration started and funded the Contra war against Nicaragua.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
For More IIPM Info, Visit below mentioned IIPM articles.
Posted by at 9:46 AM
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Thursday, December 20, 2012

If Ho Chi can, can’t Kim II?

No one ever thought that Vietnam could be unified; Nixon least of all

Can you ever, in your weirdest dreams, imagine the merger of North and South Korea? It’s easy to spin examples of Germany and draw similes, but then, Germany is in the developed west and not at all comparable to South Asian realities. Really, if the same question were to have been asked in early 60s about Vietnam – the closest mirror image then – the answer would have been a unanimous no. Today, there is one Vietnam. And truly so, if Ho Chi Minh could, why can’t Kim Jong II do the same now?

From 1954 to 1975, communism dominated North Vietnam while the US-backed South Vietnam was in a perennial state of conflict, with a primary aim to prevent the spread of communism in Southeast Asia, yet wanting to adopt the concept of being socialist state.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri

For More IIPM Info, Visit below mentioned IIPM articles.

Posted by at 10:48 AM
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Monday, December 10, 2012

Put it back upside down!

That’s what the UPA did with the inflation figure, and thus favoured political opportunism over economic sense, says GYANENDRA KASHYAP

Let’s face it. The BJP may continue to harp on the plight of the common man in the UPA regime, but the fact is that even they could not have done much about the global slowdown over the past year. GDP, FDI, FII, there are a slew of indicators on on the economic that the Congress could get embarassed by. And that is why, the current Congress manifesto has little to speak on economic reforms. The less they have to deal with those painful numbers, the better, right? But shamefully, the Government did not lose an opportunity to misuse one statistic to its advantage, which we would like to discuss, as an indicator of how political maneuvering managed to overhaul economic sense in a government, which was ironically led by a globally famed economist.

That statistic is inflation, which the government pegged at a historic low of 0.44% in the beginning of March this year. The low inflation rate, however, has not at all translated into low prices for items consumed by the common man. And here is the catch; declining headline inflation does not necessarily imply prices coming down. It only implies that the rate at which the prices of goods were growing has become slower. According to Harsh Pati Singhania, President, FICCI, “Inflation rate has been coming down over time and these latest numbers are not entirely unexpected. However, the fact that WPI has come down to 0.44% on a year-on-year (yoy) basis despite prices of food articles going up by 7.3% on a yoy basis shows that inflation in case of other products has declined significantly.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri

For More IIPM Info, Visit below mentioned IIPM articles.

Posted by at 10:07 AM
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Saturday, December 08, 2012

BANGLADESH: MUTINY

The main aim of the recent BDR mutiny in Bangladesh was to grab power and nothing else

He is credited with taking on numerous fundamentalist outfits close to Begum Khaleda Zia, leader of the Bangladesh National Party (BNP), whom Sheikh Hasina overthrew. "There are definite indications that even the army was split down the ranks,” Deepak Dastidar, a well known Bangladesh specialist told B&E.

It is well known that Ahmed was committed to rolling back the Talibanisation of Bangladesh, which had proceeded during the years when the hawkish Begum Zia was at the helm. Indeed it is an open secret that in all those years her government gave the Jamaat-e-Islami (JI) and Jamaat-ul-Mujahideen Bangladesh (JMB) a free hand. The result: Islamists felt completely undeterred to terrorise the nation’s Hindu minorities. This was coupled with the enforcement of a rigid Taliban culture on the Muslim community. No wonder that during Begum Zia''s second term in office (2001-2006), a large number of JI and JMB elements were able to penetrate the army’s ranks. Undoubtedly, all these events show that the BDR mutiny was actually a well orchestrated move to derail the liberals.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri

For More IIPM Info, Visit below mentioned IIPM articles.

Posted by at 12:10 PM
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Friday, December 07, 2012

North by west... to the killing fields

A billion dollar firm with a billion reasons to be called inglorious

The last one among the world’s largest defence contractors that deserves to be in our inglorious list is Northrop Grumman. It is more famous for its designing, system integrating, and manufacturing of defence electronics and many other military and commercial weapons. Among various kinds of military products that the company produces are aircraft, aircraft carriers, military vessels, missile satellite systems, electronic censors and information systems. Northrop is one more truant company witnessing growth in employment and sales revenue. During 2007, there were about 122,600 people employed in the firm globally; by the end of 2008, the figure reached 1,33,570 – an 8.9% increase in employment in 2008 during the current global economic mess. And one doesn’t need to wonder about the reasons. Similarly, its sales revenue has also gone up from $30.11 billion in 2006 to $32 billion in 2007 and finally to $33.9 billion in 2008. Northrop is one of the firms filing the highest number of patents – in 2007 alone, the company filed over 8,511 patents. Northrop acquired companies like Integic Corporation in 2005, Essex Corporation in 2007 and 3001 International in 2008.

Expectably, Northrop Grumman has equal contributions in war crimes. Although 90% of its products go to the US government, most of its weapons go to US aided undemocratic countries who are accused time and again of breaking international laws. Its sophisticated deadly weaponry also goes to countries like Korea, Taiwan, Bulgaria, Slovakia, Saudi Arabia and UAE apart from Australia, India, Japan, UK, US, NATO, Italy, Germany etc. An example to their reach is that Israel’s reserved A-4 attack aircraft, TA-4 training aircraft and even the AH-64 attack helicopter are made by Northrop Grumman.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri

For More IIPM Info, Visit below mentioned IIPM articles.


Posted by at 10:36 AM
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Thursday, December 06, 2012

All's fair in love and war!

The momentum has been set, now Rwanda & Congo must sustain it

Laurent Nkunda, who heads Congo's most powerful Tutsi rebel faction, was last week arrested in neighbouring Rwanda – which for years has supported his ruthless anti-Hutu insurgency in the region. Speculation is rife that Nkunda's arrest could be part of a Rwandan tradeoff with Congo. Some senior UN officials believe Congo might now be persuaded to go after Rwandan Hutu rebels. The arrest of Nkunda, on the other hand, means Rwanda is finally ready to abandon him and embrace the splinter faction of his movement, the National Congress for the Defence of the People (CNDP).

Nkunda on his part had displaced more than 250,000 people in eastern Congo in 2004. The humanitarian crisis and global outrage this provoked had forced both the Congolese and Rwandan governments to meet across the table. After last month's UN linking of impoverished Rwanda to the rebel group, while international donors threatened to cut off aid, Rwanda saw sense in snapping ties with Nkunda.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri

For More IIPM Info, Visit below mentioned IIPM articles.

Posted by at 10:07 AM
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Tuesday, December 04, 2012

Investors are the first among equals

His mantra is that through strategic CSR, companies can create win-win situations for one and all. However, L.N.Mittal reiterates that the company’s main responsibility is towards its shareholders; as told to B&E’s Ruchika Chawla

Lakshmi Niwas Mittal, aka one of the “100 Most Influential People” (Time magazine 2007) and the richest Indian in the world, according to Forbes in March 2008, is known as the man behind ArcelorMittal, the world’s largest steel company; which he has built step by step, acquisition after acquisition, with an exceptional entrepreneurial zeal.

The pinnacle of Mittal’s achievements thus far has been the merger of Mittal Steel with Arcelor S.A. to form ArcelorMittal, which, besides enhancing steel production capacities, enabled the two companies to leverage on their largely complementary strengths in terms of steel products. Yet this is not another chronicle on the way ArcelorMittal dominates the global steel industry. In this exclusive one on one with B&E, Mittal discusses a more delicate issue, which should ideally be on the agenda of every billionaire in the world. Corporate Social Responsibility seemed to be a ‘fad’ in its earlier times, but has begun to mature and take precedence, as more prominent and world renowned figures play a major role in it; and not just for the “tax-break” but also for the betterment of the world we live in.

For Mittal, good CSR is always strategic, and he believes that a business has to create a win-win situation for all its stakeholders. A few excerpts... B&E: What is your opinion on the concept of Creative Capitalism, which is being mooted by Bill Gates? Do you agree that CSR only makes sense when it is strategic in nature? LNM: I like Bill Gates’ concept of Creative Capitalism. The reality is that capitalism has positively impacted the lives of hundreds of millions of people. But many more have not been included. We should look at ways in which we can take the benefits of capitalism and extend them to the benefit of those who have missed out. Good corporate responsibility is always strategic. For me it is implicit in the phrase. As opposed to charitable contributions which are not necessarily strategic. There is a place for both in modern society.


Source : IIPM Editorial, 2012.An Initiative of IIPM, Malay Chaudhuri

For More IIPM Info, Visit below mentioned IIPM articles.

Posted by at 10:01 AM
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Monday, December 03, 2012

Torchbearers of the jungle

The story of transformation - of how wildlife poachers of the Mogia tribe, became its protectors

After driving through the tall, golden grasses of the Ranthambore forest area (Mansingh forest area) for quite some time, we spotted a hut, which was strange, considering that it was a forest area where tigers and leopards could be on the prowl. The two kids joyously running around the trees, on seeing us, ushered their mother from the hut towards our jeep. After we enquired as to why they were staying in the Jungle, one of the children (a little girl) replied, “My dad’s name is Lakhan Singh. He was a poacher. We lived inside the jungles. He was caught by the police and taken away. After he came back, we moved out of the jungle and made a hut in this area.” Intrigued by the father’s background, I hopped out of the jeep and waited for Lakhan Singh, the ex-poacher!

After half an hour of waiting, I was sitting across Lakhan Singh. Tall, lanky and in his mid-forty’s, he belonged to the Mogia tribe, a tribe of poachers, partly responsible for the dwindling number of tigers in Ranthambore. Mogias are traditional hunters, especially of tigers. For generations, the tribe has been thriving in dense forests and are meat eaters.What initially was a practice to fill their stomachs later started fetching them big bucks. With animal trade becoming rampant around Rajasthan and Madhya Pradesh, the Mogias turned towards poaching and smuggling of the skin and bones of tigers, wild boars, chinkaras etc. “I had learnt to hunt when I was a kid. And when I grew up, I became a part of a group that killed animals for money,” explained Lakhan. In 2002, when the tiger count in Ranthambore reached an alarming figure, for the first time, the forest department set up a dedicated squad and increased their vigil to nab the poachers.


Source : IIPM Editorial, 2012.An Initiative of IIPM, Malay Chaudhuri

For More IIPM Info, Visit below mentioned IIPM articles.

Posted by at 10:04 AM
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Saturday, December 01, 2012

Ma! I lost my billion dollar smile

With billions of personal dollars eroded, the foul market has gatecrashed into many a billionaire party...

November 11, 2008: [10:25am, IST: As final few pages of this issue of B&E get finalised, the BSE continues to tumble. In the past 90 trading minutes, the Sensex has already lost another conscience-striken 452.92 points!] All listed companies today are suffering from global recessionary fears. And how much loss are we really lamenting here? Well, the Sensex has tanked from where it had reached (on one glorified Tuesday - January 8, 2008), when it gonged the bell of 20,873 points, with the blue-chip giants valued at a gargantuan Rs.75.30 trillion! That indeed was history for the 133-year-old Bombay Stock Exchange.

But many history-defining action sequels followed… week after week after the Sensex breached the 20,000 mark and the overwhelming dependence of Indian stock markets on First-World economies became increasingly visible! The total Mcap lost by the Sensex has touched a heart-rending Rs.68.09 trillion as on November 11, 2008. That marks a shaving off of 90.4% of its total value on January 8! And while it becomes obvious that this typical summer has been a rather cold one for India Inc., there are the Indian billionaires whose herd has actually been the one fighting the snow with their jackets ripped off by the trading jackals!

This billionaire community is also the one which has suffered the maximum individual wealth loss; and not surprisingly the biggest of them includes names from the promoter community as Prof. Garland Durham, Asst. Professor of Finance, University of Kentucky confirms, “If you talk about largest individual shareholders who lose wealth when the market falls, it is usually the promoters; who own the largest blocks of equity…” Heading the list is of course the richest residential Indian – Mukesh Ambani, who is renowned for more than just his $2 billion new home. As per market reports, between January 8, 2008 and October 24, 2008, Mukesh lost a brain-tingling Rs.2,054 billion to see his total worth touch a lowly Rs.684.8 billion. What’s obvious here is the fact that it’s the stock market which deserves blame for Mukesh’s plight. B&E analysis proves that for a 66.9% movement in RIL’s adjusted stock price, Mukesh lost an almost equivalent 66.7% of his personal wealth (due to his stock ownership)! Going by the same statistical logic, the senior Ambani would be worth just Rs.825.95 billion today – a fall of almost 60% from the value he commanded during January 2008!


Source : IIPM Editorial, 2012.

For More IIPM Info, Visit below mentioned IIPM articles.
Posted by at 12:43 PM
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